Read Guerrilla Marketing: Secrets for Making Big Profits from a Small Business by Jay Conrad Levinson Free Online


Ebook Guerrilla Marketing: Secrets for Making Big Profits from a Small Business by Jay Conrad Levinson read! Book Title: Guerrilla Marketing: Secrets for Making Big Profits from a Small Business
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The author of the book: Jay Conrad Levinson
Edition: Piatkus
Date of issue: September 28th 1995
ISBN: 0749913169
ISBN 13: 9780749913168
Language: English
Format files: PDF
The size of the: 3.52 MB

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When Guerrilla Marketing was first published in 1983, Jay Levinson revolutionized marketing strategies for the small-business owner with his take-no-prisoners approach to finding clients. Based on hundreds of solid ideas that really work, Levinson’s philosophy has given birth to a new way of learning about market share and how to gain it. In this completely updated and expanded fourth edition, Levinson offers a new arsenal of weaponry for small-business success including

* strategies for marketing on the Internet (explaining when and precisely how to use it)

* tips for using new technology, such as podcasting and automated marketing

* programs for targeting prospects and cultivating repeat and referral business

* management lessons in the age of telecommuting and freelance employees

Guerrilla Marketing is the entrepreneur’s marketing bible -- and the book every small-business owner should have on his or her shelf.


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