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Reader ratings: 6.6
The author of the book: Jennifer S. Prough
Edition: University of Hawai'i Press
Date of issue: November 30th 2010
ISBN: 082483528X
ISBN 13: 9780824835286
Language: English
Format files: PDF
The size of the: 19.23 MB

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Manga is the backbone of Japanese popular culture, influencing everything from television, movies, and video games to novels, art, and theater. Shōjo manga (girls’ comics) has been seminal to the genre as a whole and especially formative for Japanese girls’ culture throughout the postwar era. In Straight from the Heart, Jennifer Prough examines the shōjo manga industry as a site of cultural storytelling, illuminating the ways that issues of mass media, gender, production, and consumption are involved in the process of creating shōjo manga.

With their glittery pastel covers and focus on human relationships and romance, shōjo manga are thoroughly marked by gender―as indeed are almost all manga titles, magazines, and publishing divisions. Drawing on two years of fieldwork on the production of shōjo manga, Prough analyzes shōjo manga texts and their magazine contexts to explain their distinctive appeal, probe the gendered dynamics inherent in their creation, and demonstrate the feedback system that links producers and consumers in a continuous cycle of "affective labor." Each chapter focuses on one facet of shōjo manga production (stories, format, personnel, industry dynamics), providing engaging insights into this popular medium. Tacking between story development, interactive magazine features, and relationships between male editors and female artists, Prough examines the concrete ways in which shojo manga reflect, refract, and fabricate constructions of gender, consumption, and intimacy. Straight from the Heart thus weaves together issues of production and consumption, human relations, and gender to explain the unique world of shojo manga and to interpret its dramatic cultural and economic success on a national―and increasingly global―scale.


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Reviews of the Straight from the Heart: Gender, Intimacy, and the Cultural Production of Shojo Manga


DANIEL

I read the whole book with a stupid smile on my face. General advice to everyone!

FREDDIE

Interesting and nontrivial story

NIAMH

A wonderful piece

NOAH

A book that has changed and continues to change my life for the better!

JESSICA

One of the best books




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