Read Toy Monster: The Big, Bad World of Mattel by Jerry Oppenheimer Free Online
Book Title: Toy Monster: The Big, Bad World of Mattel|
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Reader ratings: 4.4
The author of the book: Jerry Oppenheimer
Date of issue: February 1st 2009
ISBN 13: 9780470371268
Format files: PDF
The size of the: 317 KB
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An eye-popping, unauthorized expos? of the House of Barbie
From Boise to Beijing, Mattel's toys dominate the universe. Itsno-fun-and-games marketing muscle reaches some 140 countries, andits iconic products have been a part of our culture forgenerations. Now, in this intriguing and entertaining expos?, New York Times bestselling author Jerry Oppenheimer placesthe world's largest toy company under a journalistic microscope, uncovering the dark side of toy land, and exploring Mattel'soddball corporate culture and eccentric, often bizarre, cast ofcharacters.
Based on exclusive interviews and an exhaustive review of publicand private records, Toy Monster exposes Mattel'stake-no-prisoners, shark-infested corporate style. Throughout thisscrupulously reported, unauthorized portrait, you'll discover howdangerous toys are actually nothing new to Mattel, and why itsfearsomely litigious approach within the brutal toy business hashelped their products dominate potential rivals such as Bratz.
Introduces you to the larger-than-life personalities that haveshaped Mattel's eccentric world
Offers an inside look- from an experienced author-at thescandals that have been a part of this iconic company
Jerry Oppenheimer is also the author of Madoff with theMoney, an in-depth look at Bernie Madoff the man and hisbillion dollar scam
Engaging and accessible, Toy Monster shows you whytoday's toy business isn't always fun and games.
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Read information about the authorJerry Oppenheimer is an author who has written several unauthorized biographies of public figures including Hillary and Bill Clinton, Anna Wintour, Rock Hudson, Martha Stewart, Barbara Walters, Ethel Kennedy, Jerry Seinfeld and the Hilton family.
Toy Monster: The Big Bad World of Mattel was published on Feb 3 2009 and his latest book (as of Aug 2, 2009), will be about Bernie Madoff, titled Madoff with the Money. Both published by John Wiley & Sons, Inc.
In addition to being a biographer he has also worked in several different capacities as a journalist, including as an investigative reporter and a producer of television news programs and documentaries.
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