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The author of the book: Paul Gillin
Edition: Linden Publishing
Date of issue: May 1st 2009
ISBN: 1884956947
ISBN 13: 9781884956942
Language: English
Format files: PDF
The size of the: 9.18 MB

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Exploring how and why online forums such as Facebook, Twitter, and blogs have gained such popularity—and credibility—with consumers, this practical guide offers proven strategies for organizations to leverage these new internet-based social media outlets. The differences between traditional and new media are explored, as are simple ways business owners and marketers can use these new resources to communicate with their customers. Practical tips on gaining the attention of and interacting with influential bloggers, the pros and cons of creating a company blog, guerilla marketing on the internet, and restructuring marketing expectations are also discussed.


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